One thing I love about all my clients is that you are all small business owners.
You're excited about your work and you’re passionate about your ideas.
You love your businesses (sometimes) as if it were one of your children.
And you spend a lot of time working.
That’s the good news.
The bad news is that many of you don’t always feel like you’re getting anything done … despite the long hours and hard work.
You are pretty sure you're being inefficient and feel like there’s never enough time.
And that’s exhausting, so here are some tips for you!
Get clear about what you’re trying to accomplish
I see clients every day who are heading in 15 directions all at once. They jump from one thing to the next and back without any clear destination, always chasing the next shiny object.
The best way to become clear is to take the time to set measurable goals that are easy to articulate.
For example: “In 2022 I want to increase revenue by $50,000”, “I want 10 more monthly clients”, or “I want to delegate 10 hours of work per week to an assistant."
Make a plan that supports your goal
If your goal is to increase revenue by $50,000, identify five or six activities to support that objective. This might include raising prices, additional public engagements, attending more networking events, writing a newsletter or blog, publishing on LinkedIn, etc.
Be deliberate about this. This is how you are going to spend a lot of your time.
Set up support systems
In order to know whether you’re carrying out your plan, it’s important to track what you’re doing. Part of my plan to increase revenue this year is to be consistent with my social media presence. There’s no way I could track my progress in my head, so I have an excel spreadsheet to track my success each day/week.
Am I flawless in my execution? No. Does it help to see what I’m actually doing so I can make mid-course corrections?
Don’t be afraid to say no
If you get a request that’s not aligned with your goal, it’s important to say no.
If you have a bright idea that’s also not aligned with your goal (no matter how bright) it’s equally important to say no.
For example, I loathe one particular social media channel, and even though I know there are millions of people that would be able to see me, I say no to this.
It doesn’t align with my values.
Do your goal setting and planning in quiet.
Also, do it separately from your day to day activities.
Be clear in your language and remove any ambiguity.
Stick with it, even when you’re feeling short on time or energy.
Be sure to add time to keep updating your systems.
In the end, you’ll feel more focused, get more done and enjoy your business a lot more than you thought you could.
If you don't know where to start, contact me, I can help you.
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