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Editors do a lot more than catch errors. They tighten your text and make it more effective in conveying your message to your audience. A text that hasn’t been professionally edited can often be spotted as easily as fridge art can be distinguished from gallery art. But what really stands out is when lack of an editorial eye costs you money – and reputation. Perhaps you’re an educational publisher who inadvertently included a very rude word from another language in a school text or a cookbook publisher who let a recipe go to print with a typo that turned a simple ingredient into a racial slur. Either way, you have to recall the whole run, pulp and reprint and do major damage control in the media.  INDEPENDENT EDITORS ARE AMAZING AND AFFORDABLE, AND THEY ADD VALUE! When you’re dealing with the text that’s your face to the world, you can’t afford not to get a professional. A professional editor will most likely be ready, willing and able to tighten, strengthen and embarrassment-proof your text for less than the cost of the time it took to write it, let alone the time it would take you to rewrite it. They might even be able to have it back to you within an hour or two, especially if you have a good ongoing relationship. Good text pays for itself in increased revenue – and with the revenue, you won’t lose because of a job disastrously done.  SOME THINGS ARE BEST LEFT TO EXPERTS Electric wiring. Plumbing. Car repairs. Editing. If you decide to cheap out and do it yourself when you lack the training and experience, you risk finding yourself shocked, all wet, left by the roadside … and that’s just if you mess up the editing, never mind those other things. Everyone makes mistakes. All it takes is a few words that can be misread horribly, amusingly, or horribly amusingly, and you’ll get spread all over social media (and not for the reason you want) – or all over the floor of a courtroom (with a legal decision against you). Don't let this happen to you!  IT’S A DOUBLE WHAMMY OF INCREASED COST AND REDUCED VOLUME Bad grammar and spelling don’t just cost businesses traffic—which likely goes to your competitors—it results in you paying more for it when prospective customers and clients do proceed to click.  “It’s crystal clear that bad spelling and grammar can have a powerful impact on a company’s bottom line. The fact that businesses lose nearly nine in 10 more visitors to their websites because of typos should be a serious shot across the bows to bosses around the US. To make matters worse, visible typos make a site less visible on Google because it lowers their position in the search engine results pages,” said Shira Stieglitz, head of content and research at Website Planet, in a news release.
Source: https://www.agilitypr.com/pr-news/public-relations/website-spelling-and-grammar-errors-are-costlier-than-you-may-think/ Business processes are the bones of your business. They need to be clearly defined, well tested, and documented. Do you have your processes written down? Why? Or why not? Improvement or not? Process improvement can help you streamline your workday and do things in an automated way, without, of course, being a robot! Where could you do with an improved process? Let’s dive in!  What is a business process? A business process is a set of tasks that supports your business to achieve a goal. It helps you to deliver a product or service in a manner that is consistent, cost-effective, and clear to follow through, even when personnel changes. If you have a business process in place, you know exactly what to do in any given situation, because you have thought about it once, tested it, and can utilize your insights all over again. We do need business processes to prevent costly mistakes, and also to save some time, and standardize tasks. When we do things, most of the time we just do them, without thinking much of it. It's routine, and it's in our heads. And then comes the time when you can't do the jobs in your business and you need to have someone else do them - and then - what? How can you explain to someone else what you are doing and why you are doing it the way you do it? That's when business processes come in handy. At the basics, they cover the main steps and tasks for a specific process, written down, and accessible to the staff members you chose. Once written down, they usually become clearer and quite often you discover that a step or task is really obsolete or could be done differently. 𝑰𝒇 𝒚𝒐𝒖 𝒅𝒆𝒇𝒊𝒏𝒆 𝒂 𝒑𝒓𝒐𝒃𝒍𝒆𝒎 𝒄𝒐𝒓𝒓𝒆𝒄𝒕𝒍𝒚, 𝒚𝒐𝒖 𝒂𝒍𝒎𝒐𝒔𝒕 𝒉𝒂𝒗𝒆 𝒕𝒉𝒆 𝒔𝒐𝒍𝒖𝒕𝒊𝒐𝒏. This has been attributed to Steve Jobs, and I love it.  When you start to describe a problem, you think about it, and possibly from different perspectives. You become more aware of your current situation, of your goals or desires.
And once you realise that a solution is NOT impossible, you have achieved so much already. Talking it through with someone helps as well, as getting it out of your head, hearing your voice saying the words, makes it real. Just don't stop there, discuss the solutions as well. This will lift you up and make you determined to work on your solution! |
AuthorHi, I am Marion of Marion Metz Solutions Archives
September 2024
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Solutions for impact driven business owners and authors Southland, NZ |
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