Editors do a lot more than catch errors.
They tighten your text and make it more effective in conveying your message to your audience. A text that hasn’t been professionally edited can often be spotted as easily as fridge art can be distinguished from gallery art.
But what really stands out is when lack of an editorial eye costs you money – and reputation.
Perhaps you’re an educational publisher who inadvertently included a very rude word from another language in a school text or a cookbook publisher who let a recipe go to print with a typo that turned a simple ingredient into a racial slur.
Either way, you have to recall the whole run, pulp and reprint and do major damage control in the media.
INDEPENDENT EDITORS ARE AMAZING AND AFFORDABLE, AND THEY ADD VALUE!
When you’re dealing with the text that’s your face to the world, you can’t afford not to get a professional.
A professional editor will most likely be ready, willing and able to tighten, strengthen and embarrassment-proof your text for less than the cost of the time it took to write it, let alone the time it would take you to rewrite it. They might even be able to have it back to you within an hour or two, especially if you have a good ongoing relationship.
Good text pays for itself in increased revenue – and with the revenue, you won’t lose because of a job disastrously done.
SOME THINGS ARE BEST LEFT TO EXPERTS
Electric wiring. Plumbing. Car repairs. Editing.
If you decide to cheap out and do it yourself when you lack the training and experience, you risk finding yourself shocked, all wet, left by the roadside … and that’s just if you mess up the editing, never mind those other things.
Everyone makes mistakes. All it takes is a few words that can be misread horribly, amusingly, or horribly amusingly, and you’ll get spread all over social media (and not for the reason you want) – or all over the floor of a courtroom (with a legal decision against you).
Don't let this happen to you!
IT’S A DOUBLE WHAMMY OF INCREASED COST AND REDUCED VOLUME
Bad grammar and spelling don’t just cost businesses traffic—which likely goes to your competitors—it results in you paying more for it when prospective customers and clients do proceed to click.
“It’s crystal clear that bad spelling and grammar can have a powerful impact on a company’s bottom line. The fact that businesses lose nearly nine in 10 more visitors to their websites because of typos should be a serious shot across the bows to bosses around the US. To make matters worse, visible typos make a site less visible on Google because it lowers their position in the search engine results pages,” said Shira Stieglitz, head of content and research at Website Planet, in a news release.
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