ARE YOU WASTING YOUR TIME?

One thing I love about all my clients is that you are all small business owners or authors.
You're excited about your work and you’re passionate about your ideas.
You love your businesses (sometimes) as if it were one of your children. And you spend a lot of time working.

That’s the good news.

The bad news is that many of you don’t always feel like you’re getting anything done … despite the long hours and hard work.
You are pretty sure you're being inefficient and feel like there’s never enough time.

And that’s exhausting, so here are some tips for you!
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I see clients every day who are heading in 15 directions all at once. They jump from one thing to the next and back without any clear destination, always chasing the next shiny object.
The best way to become clear is to take the time to set measurable goals that are easy to articulate.
For example: “In April I want to write 50,000 words", “I want 10 more monthly clients”, or “I want to delegate 10 hours of work per week to an assistant.”
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If your goal is to get more clients, identify five or six activities to support that objective. This might include additional public engagements, attending more networking events, writing a newsletter or blog, publishing on LinkedIn, etc.

​In order to know whether you’re carrying out your plan, it’s important to track what you’re doing. Use a spreadsheet or a calendar, or just your notebook.
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If you get a request that’s not aligned with your goal, it’s important to say no.
If you have a bright idea that’s also not aligned with your goal (no matter how bright) it’s equally important to say no.

For example, I loathe one particular social media channel, and even though I know there are millions of people that would be able to see me, I say no to this.
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It doesn’t align with my values.
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​Here are three things I could help you with:
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1. Implementing a tracking system
2. Explore solutions or possible solutions for issues in your business processes
3. Proofread all your business documents before they go out “into the world”
   

Send me a message