How's your website going?

How's your website going?

Almost every business owner understands that they need to have a website for their business. Sometimes this is part of a very clear marketing strategy. Other times it’s a vague understanding that people are searching for goods and services online, and therefore they need to be there – wherever “there” is.
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Professional Website

When you decided to launch your business, you probably didn’t think about all the hats you might have to wear as a small business owner.
From bookkeeper to CEO, from sales person to marketer, small business owners wear multiple hats throughout their day.

It can be very tempting to try and do everything yourself, but the simple truth is that it will save you money if you hire the right people for the job. It will free up the time to focus on what you love and are good at.

There are heaps of free tools you can use to create your own website, but unless you are trained in web design, it will probably not look professional.
Aside from design issues, it can also mean that some major issues are not addressed properly. This may all result in losing sales or leads.

Remember, your website is your online shop front, and you want to put your best foot forward. You don’t want people remembering you for the poorly designed website they stumbled across and left quickly.

A lot of website companies offer a free audit of your website. This audit should let you know which areas need to be addressed, or if the best solution is a full rebuild. Find several companies, listen to their advice, and compare their recommendations and prices.

Clear Message

Imagine this: if you asked someone to look at your home page for seven seconds, would they be able to answer the following questions?

• What do we do?
• What problem do we solve?
• What action do we want you to take?

If you are not able to answer these questions, you need to clarify your message until those three very important questions can be answered after just a seven second review. It might be a good idea to ask friends or family to do this for you. Write down their answers; this will help guide you to write better content to make those messages clear.
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​I can help you answering a lot of questions, not only the ones above. Want to experience it for yourself? Contact me now!

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