Is your website up-to-date?

​When you have a website, you are probably aware that it is not a 'static, nice thing to have', but a living, ever changing asset that you need to work on every now and then.
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Keep your website updated

Producing regular, engaging content can seem like a “too-hard” task. But at the very least, it’s important to ensure that your website is kept up to date.
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I was talking to a friend recently who mentioned she was researching for a service, and she found that the websites were mostly outdated with either ​staff no longer working there or – shock – a wrong phone number. She was very frustrated about this. When you have changes in your opening hours or changes in products or services, then update that content on your website.
​Check it regularly (or have it checked) to ensure that your message and content is correct and current.
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Is your website mobile friendly?

Having a mobile friendly website is one of the most important things to consider. Most of us use our smart phone to google for answers; and most businesses get more conversions and traffic now from mobile phones than they do on computers.

So it is more important than ever to ensure your website is mobile friendly. When your website is not mobile friendly it will not display in a clear and easy to read way on a mobile phone. Simple as that!
​I heard that Google penalises websites that are not mobile friendly in search results, giving preference to the ones that are mobile friendly. 

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