Around a decade ago, cloud computing and smartphones were new to the business world.
Today most of us, especially us business owners who rely on these technologies to keep our businesses functioning, can't see ourselves living without them.
Despite the fact that there are numerous small business tech trends that can help transform the small business landscape, most people aren't fully utilising these digital tools.
Video communication technologies
As a small business owner, we sometimes feel the need to compete against enterprise-level competitors and we rely on our personalized service models.
However, decentralized operations and limited in-person interactions forced us small ones to adapt to stay relevant.
This started the demand for technological advancements because it helped improve engagement for both customers and employees.
In 2020, (obviously) virtual meetings became popular to ensure face-to-face contact, as well as hosting webinars in order to network and generate more leads.
There are other apps, such as Loom, that allow employees to record and share video messages of themselves, their screen, or both. Employees find this type of communication to be much more convenient than long emails or unnecessary meetings while adding a personal touch.
Because more and more businesses move their operations and data online and to the cloud, cybersecurity has become increasingly important.
While around 60% of small business owners don’t think they’ll be the target of a cyber attack, 61% of them have fallen victim at least once to a cybersecurity breach.
Once your personal information and that of your clients are exposed, cyber attacks put your business in danger of financial losses and brand damage.
Hi, I am Marion of Marion Metz Solutions