Some people are really appalled by spelling mistakes on a website because it seems unprofessional. I know you are NOT unprofessional; you are probably very good at what you are doing, that’s your focus and rightly so!
My focus is on spelling and grammar, and on performing website polishes, so your potential clients will stay on your website!
Read on for some facts and ideas you might not have thought of before.
When was the last time you polished your website?
Good spelling, correct grammar and the appropriate use of punctuation will give page visitors more confidence in the person (or the company) communicating with them. Spelling errors and grammatical mistakes can change the meaning of your message, which might result in misinformation.
“PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement. But website content is often not run through the same rigours as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S. businesses with bad grammar and spelling mistakes on their websites will lose almost double the number of potential customers than those with typo-free sites. ..."
Website users learn what your organisation has to offer through the written word
A website is often the first point of contact for new customers. It should showcase your product or service and inform, educate, and engage your audience in the best possible way. It’s your ‘first impression’ stage so to speak and there is no doubt that this counts.
It has been reported that the timespan for capturing attention on a website is just six seconds!
Of course, design is important for a good first impression, but the user still has to learn what your organisation has to offer through the written word.
What impact then does it have if there are typos, spelling or grammatical errors throughout your website copy? What does your organisation’s credibility or brand stand to lose by failing to take steps to ensure its online copy is proof-perfect?
Have you ever left a website because it drives you crazy how slow it loads?
Recent studies show that the slower a website is, the worse the general user response. In 2019, Google observed that even a one-second delay in page load reduces conversion by 20%.
We want instant results …
It pays to know when you should use which file format, as changing usually decreases file size.
· GIF is ideal for images with few colours like logos.
· JPEG is great for images with lots of colours and details like photographs.
· PNG is the choice when you need high-quality transparent images.
If, for example, you need a 100x100px image and you have a 700x700px image, you can use a web-based image editor to resize the image to the needed dimensions. This lowers the file size of the image, thus decreasing page loading times.
The more images you use on your page and the bigger they are, the longer it will take to deliver the content to your potential customers.
Grammar on websites - how important is it?
Research found that visitors leave quicker when there are mistakes on the website—the time on site was reduced by 8 % on landing pages with deliberate typos and grammatical errors placed in them.
The longer-term outcome of people quickly leaving a site is that it’s penalized by Google because one of the metrics Google uses to rank your site is the bounce rate. High bounce rates signal to Google that a site is not trustworthy and therefore lowers its position in the organic Search Engine Results Pages (SERPs).
The same applies to Google Ads: the research found that web visitors are 70 % less likely to click on Google Ads with a spelling or grammar mistake. Since these ads receive fewer clicks, Google also lowered their position.
𝑪𝒉𝒆𝒄𝒌𝒊𝒏𝒈 𝒍𝒊𝒏𝒌𝒔 𝒊𝒔 𝒐𝒏𝒆 𝒐𝒇 𝒎𝒚 𝒇𝒂𝒗𝒐𝒖𝒓𝒊𝒕𝒆 𝒕𝒉𝒊𝒏𝒈𝒔 𝒕𝒐 𝒅𝒐!