We all understand that as business owners we need to have a website for our business. Sometimes this is part of a very clear marketing strategy, other times it’s a vague understanding that people are searching for goods and services online, and therefore we need to be out there – wherever “there” is.
Here are some tips to get the most out of your website.
1. Have clear calls to action
A call to action is where you tell your customers what you want them to do. Maybe you want them to phone you, buy your product or service, or subscribe to your newsletter. You will need to decide what your most important lead type is, and then add clear calls to it throughout your website content.
2. Optimise your website for search engines
Also called Search Engine Optimisation (SEO).
Now that you have a professional website with a clear message, clear calls to action and it’s displaying nicely on all devices, you want your website to start ranking in search engines. This means when someone types a search query relevant to your business into Google – for me this might be Business Balance: Systems for Success for example – your business comes up in the search results.
You want to aim to have your website within the first couple search results, but definitely on the first page.
3. Set up statistics and conversion tracking
As part of your digital marketing strategy, it is vitally important that you track and measure. Google offers some free to use tools, including Google Analytics for statistics tracking and Google Tag Manager so that you can set up and track conversions. You will need to install your Facebook Pixel as well.
Statistics might help you understand what your customers are doing on your website, how long they spend on it, where they are coming from, what pages they look at, and more. Conversion tracking will help you understand which marketing strategies are working for you.
Don’t spend a dime on marketing your website until you have statistics and conversion tracking in place.
4. Use proper grammar (my favourite😊)
If you came across a website that had poor grammar, spelling errors, punctuation errors, or was just plain hard to read, how would you feel about doing business with that company? Would it make you feel confident that their products and services were top notch? Or would you question that their services or products might be as poorly done as their website text?
It is not hard to put your text into a spell checker – some website builders even have a built-in spell checker. If you use the Flesch-Kincaid readability score this could help you determine if your content is easy to read. We all make mistakes, of course, but we should aim for perfect grammar!
I think we all know how it goes: We have two (or more) tasks that are technically possible to do at the same time. So why not do them both?
Well, let's have a closer look!
What is multitasking?
We mostly think of multitasking as doing two or more tasks simultaneously. But because the human brain is very limited in how much we can truly do at one time, this is not true. Multitasking is the practice of switching rapidly from one task to another - and we’re not as good at it as we think.
Multitasking can cause people to lose track of what they’ve done, which ultimately results in longer task completion time. Studies show that once a task is interrupted, it takes significantly longer to complete- even if the interruption is brief.
Is it good to multitask?
The short answer is no. Multitasking can be detrimental to both our productivity and our overall well-being. We are less productive, we feel more stressed, we feel anxious, impatient, and irritable.
There are some things we can do simultaneously though, i.e. listening to a podcast while doing the dishes, this can even motivate you.
When the task at hand requires a quick reaction time or close attention, multitasking can be fatal, i.e. driving a car and using a cell phone.
Only one task at a time?
There are many positive effects of “single-tasking”.
1. Less stressful
Our brain wasn’t designed to work on more than one task at a time, and it’s happier when it doesn’t have to. Once we get past the fear that we’re not being productive enough, we’ll find ourselves enjoying the single-minded attention.
2. Builds momentum
When we focus on one thing at a time, we tend to complete tasks much faster. Plus, as we all know, the real win isn’t getting the task done, but crossing it off our list. Be honest, is there anything more satisfying than that?
3. Higher quality output
When we give our attention to one task, we tend to make less mistakes. This decrease in errors comes with shorter completion times and a higher chance of getting into a flow state.
4. Strengthens focus
Every time we successfully resist the urge to check our cell phone or start a new project, we strengthen your ability to focus. This habit pays off, like it can boost our creativity and our satisfaction with the work you do.
Data entry is the world's most hated task, followed by filing digital documents and managing emails.
These are the top three tasks described by business owners and staff that they hate doing, but end up spending most of their workday on – ripe for human error!
If you are spending large amounts of time during the day doing these tasks, it’s time to stop.
Outsourcing those repetitive tasks that suck your time and energy is one first step in claiming back your work life. But – sometimes just getting started is the hardest part.
If you haven’t outsourced before, you may not know how to tackle this and what the benefits are. You might need to consider hiring an Online Business Manager who can help identify those tasks that could be outsourced and help automate some of your processes, so you’re not wasting any more time on these.
The Outsourcing Decision Matrix
I found this amazing article that helps figuring out which tasks are ok to be outsourced and which ones better not. It is called The Outsourcing Decision Matrix
If you need help with any of these issues, just contact me!
Are you tired of Zooming?
Are you finding yourself feeling more exhausted than usual at the end of your
day? Feeling anxious, overwhelmed, or just generally drained of energy?
If so, you are not alone. And you could be struggling with what’s known as
“Zoom fatigue”, a result of the frequent calls and online meetings you’re having
to deal with.
How to overcome Zoom fatigue
You can adapt to these conditions by implementing a few simple practices that
keep you alert, attentive and well-rested.
Zoom calls (or any type of video call for that matter) are forcing us to focus
more intently on conversations so that we can absorb important information.
We also need to stare directly at a screen without getting any visual or mental
break, and that is tiring.
To make video calls less exhausting, try using a few of the following tips:
1. Avoid multitasking - Multitasking not only affects memory, it also makes
performing simple tasks harder and more taxing.
2. Turn off self-view - Knowing that your video is seen by others can
heighten your awareness of being visible, and that can induce anxiety
and make it difficult to focus.
3. Use the 20-20-20 rule - For every 20 minutes you spend looking at a
screen, take 20 seconds to look at something six meters away (20 feet).
4. Plan short breaks in between meetings and/or classes and webinars.
Stand up, stretch, close your eyes, or even take a short walk.
5. Schedule shorter meetings - keep meetings short and to-the-point if you
can. Not every Zoom needs to be an hour long!
The Brain and Zoom
“When we’re on Zoom ... the brain has to work overtime to process information.
It isn’t picking up the social cues it’s used to identifying [like hand movements,
body movements and even a person’s energy]. This places stress on the mind
and uses up a lot of energy.”
~ Dr Brian Wind, Vanderbilt University
What a year it has been!
I just wanted to drop you a quick note to say thanks. Thank you for the hustle, the laughs, and the shared moments that made this year uniquely ours.
Through all the ups and downs, your support has been the secret sauce to our combined successes. Here's to celebrating the wins and learning from the curveballs life threw our way.
As we head into a brand new year, let's carry the good vibes, the lessons, and the team spirit that makes us awesome.
Wishing you a relaxed holiday season and a New Year that is as fantastic as each of you!
See you next year!
When you have a website, you are probably aware that it is not a 'static, nice thing to have', but a living, ever changing asset that you need to work on every now and then.
Keep your website updated
Producing regular, engaging content can seem like a “too-hard” task. But at the very least, it’s important to ensure that your website is kept up to date.
I was talking to a friend recently who mentioned she was researching for a service, and she found that the websites were mostly outdated with either staff no longer working there or – shock – a wrong phone number. She was very frustrated about this. When you have changes in your opening hours or changes in products or services, then update that content on your website.
Check it regularly (or have it checked) to ensure that your message and content is correct and current.
Is your website mobile friendly?
Having a mobile friendly website is one of the most important things to consider. Most of us use our smart phone to google for answers; and most businesses get more conversions and traffic now from mobile phones than they do on computers.
So it is more important than ever to ensure your website is mobile friendly. When your website is not mobile friendly it will not display in a clear and easy to read way on a mobile phone. Simple as that!
I heard that Google penalises websites that are not mobile friendly in search results, giving preference to the ones that are mobile friendly.
How's your website going?
Almost every business owner understands that they need to have a website for their business. Sometimes this is part of a very clear marketing strategy. Other times it’s a vague understanding that people are searching for goods and services online, and therefore they need to be there – wherever “there” is.
When you decided to launch your business, you probably didn’t think about all the hats you might have to wear as a small business owner.
From bookkeeper to CEO, from sales person to marketer, small business owners wear multiple hats throughout their day.
It can be very tempting to try and do everything yourself, but the simple truth is that it will save you money if you hire the right people for the job. It will free up the time to focus on what you love and are good at.
There are heaps of free tools you can use to create your own website, but unless you are trained in web design, it will probably not look professional.
Aside from design issues, it can also mean that some major issues are not addressed properly. This may all result in losing sales or leads.
Remember, your website is your online shop front, and you want to put your best foot forward. You don’t want people remembering you for the poorly designed website they stumbled across and left quickly.
A lot of website companies offer a free audit of your website. This audit should let you know which areas need to be addressed, or if the best solution is a full rebuild. Find several companies, listen to their advice, and compare their recommendations and prices.
Imagine this: if you asked someone to look at your home page for seven seconds, would they be able to answer the following questions?
If you are not able to answer these questions, you need to clarify your message until those three very important questions can be answered after just a seven second review. It might be a good idea to ask friends or family to do this for you. Write down their answers; this will help guide you to write better content to make those messages clear.
I can help you answering a lot of questions, not only the ones above. Want to experience it for yourself? Contact me now!
WHAT IS A GOOD QUESTION?
Albert Einstein apparently asked himself: "What would you see if you were traveling on a beam of light?" From there he developed his relativity theory.
So, how do you define a good question?
Kevin Kelly explored in his book “The inevitable: Understanding the 12 technological forces that will shape our future.” the quality of a good question.
Good questions are the key to being ready for new futures and ultimately, when executed well, the most human of our strengths.
Kelly writes: “A good question is like the one Albert Einstein asked himself as a small boy ‘what would you see if you were traveling on a beam of light?’ That question launched the theory of relativity (E=MC2) and the atomic age.
Most of us, especially us business owners who rely on technologies to keep our businesses functioning, can't see ourselves living without them.
Remote onboarding tools
More people nowadays choose remote employment and more firms adopt this new model, so remote onboarding processes are increasingly reliant on technology. When it comes to employing new staff and familiarising them with their roles and the company culture, onboarding is critical.
Starting a new job in a remote environment might present challenges for employees. Employers should be aware of this, because around 64% of employees would leave a new company within the first year if they had a bad onboarding experience.
Businesses that use technology to ensure that every stage of the onboarding process is seamlessly planned and executed will be able to make their new team members feel valued and welcomed.
Live chat and conversational marketing
The B2B space is already dominated by chatbots and other conversational marketing activities in order to generate and nurture leads.
People expect genuine human interaction that delivers immediate responses to their questions or pain points. It is thought that 90% of customers expect an “immediate” (10 minutes or less) response to their support questions.
Nobody wants to send an email and then wait a week for a response from customer service. Businesses are looking into ways to make the sales funnel process seamless by incorporating live web chat, TXT, and social media messaging so they can deliver the quick gratification that people are looking for.
Do you feel overwhelmed by all the technologies? Need help?
Contact me and let's sort something out!
Around a decade ago, cloud computing and smartphones were new to the business world.
Today most of us, especially us business owners who rely on these technologies to keep
our businesses functioning, can't see ourselves living without them.
Organisations in various industries were forced to decentralise, adapt to the virtual workplace, and figure out how to effectively assist their employees in the face of quickly changing conditions.
With the shift to remote work, a demand for human resources software and technology arose so that small business owners could keep track of their employees and their needs.
This has led to an increased need for online project management tools, payroll and remuneration for employees, workforce analytics, employee engagement platforms, and administration of benefits.
Software integration is the process of combining multiple software systems into a single unified system. This allows you to input more data into your systems more quickly, reduce errors, and save money over manual processes.
If your business uses multiple applications, a software integration system will allow these different applications to communicate and work together to complete your goals. For instance, when you update a client’s contact information in one platform, you’ll want it to automatically update in other applications you are using to ensure consistency and avoid double entering.
Small businesses will have a greater demand for software integration as they adopt new technology solutions.
I can help you sort out what you might need to be up-to-date with your tech.
Just contact me!
Hi, I am Marion of Marion Metz Solutions